Marshall Leasing extends BCF Wessex partnership with Gensen Vans
Marshall Leasing has deployed Gensen Vans from BCF Wessex, marking the latest development in a partnership between the two businesses spanning more than 15 years.
Gensen Fleet Vans - Volkswagen Transporter example
Marshall Leasing has deployed Gensen Vans from BCF Wessex, marking the latest development in a partnership between the two businesses spanning more than 15 years.
The new platform will support Marshall Leasing’s sales teams and consultants in helping customers understand the true cost of operating different light commercial vehicles, strengthening its ability to provide clear, evidence-based guidance on van funding and selection.
Gensen Vans incorporates lease-or-buy and whole-life cost calculators designed specifically for light commercial vehicles. By accounting for factors such as corporation tax and VAT rules affecting vans, it helps users look beyond headline rental or purchase prices and compare the financial implications of different vehicles and funding approaches.
Users can also compare similar vans side by side, helping leasing companies and brokers demonstrate the commercial case for particular vehicles and support customers as they assess an increasingly varied range of petrol, diesel, hybrid and electric van options.
The deployment represents the latest milestone in a relationship that stretches back to 2012, when BCF Wessex advised Marshall Leasing on the launch of its inaugural salary sacrifice proposition. Consultancy and training support continued in the years that followed, before Marshall Leasing relaunched salary sacrifice using Gensen Salary Sacrifice in 2023.
Marshall Leasing subsequently adopted Gensen Cars for whole-life cost modelling and has now extended its use of the software suite to include Gensen Vans.
Jeff Whitcombe, founder of BCF Wessex, said:
"We're delighted to see Marshall Leasing build on the benefits and confidence they’ve gained from using our Gensen Car and Salary Sacrifice software by deploying Gensen Vans. It adds another important capability to its leasing proposition, and, from a BCF Wessex perspective, working with an experienced leasing company such as Marshall Leasing gives us valuable insight into the needs of customers and sales teams, helping us shape Gensen in a changing market.”
The partnership will develop further in 2026, with Marshall Leasing working directly with BCF Wessex to pilot forthcoming enhancements to Gensen Salary Sacrifice. These include CRM integration and a series of enhancements that will improve usability and reporting for Marshall Leasing’s sales and marketing team.
Ric Baird, Sales Director at Marshall Leasing, said:
“Our work with Jeff, Ike and the BCF Wessex team has developed into one of our key strategic partnerships, underpinned by shared goals and open communication that helps us continually develop our proposition.
“The deployment of Gensen Vans is another important step in strengthening the support we provide to customers, while pioneering the next phase of Gensen Salary Sacrifice will ensure we continue to respond to the evolving vehicle leasing needs of our customers and their employees.”
Apple iPad screenshots of Gensen Fleet Vans and Gensen Salary Sacrifice for Marshall Leasing.
Contact us if you would you like to see enhanced checkout in action or discuss how Gensen salary sacrifice could support your improved route to market.
